13 from 3500

We are one of the lucky 13 start-ups that were selected from a pool of 3,500 applicants through a process that was complex for us too. We pitched again and again to various board members, explained our solution, took apart details, positioned ourselves on the current app strategy and: Tadaa! we were selected and invited to the launch week in Zurich.

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Support from the global Executive Board

The special thing about this challenge is not that start-ups were selected and invited by a group's innovation team, but that the entire Executive Board is behind the project and invests a lot of time in the program to enable and drive the initiatives forward. We have never experienced this before and are excited to see the effects.

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Full founder power - in part

The program is so important to us that, for once, we invested all our founding power in the kick-off week. Marc and I actually had other commitments and talks that week that we had already confirmed, but we were still in Zurich on Monday and Friday and were annoyed that we couldn't rock the program with Vinny on the days in between (bad FOMO).

The kick-off week was intense

Pitching, Miro Board Madness, project planning, input, input, input and networking like there's no tomorrow. The first week of the program had it all.

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Lots of support from the German innovation team

And without this good guy, we wouldn't even be here! Tom not only supported us during the application phase but is also hands-on and part of our initiative. We are ready, we have a great desire and a lot of motivation to create a real impact in Zurich: now the program can start!